New Competitor to Force Gurkha and Thar Launched in India

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Force Gurkha : In a daring initiative poised to disrupt the competitive landscape of off-road SUVs in India, Force Motors has introduced the reinvented Gurkha, setting its sights on taking on the immensely popular Mahindra Thar.

This robust four-wheeler comes with genuine off-road specifications, eye-catching design, and an array of features aimed at attracting adventure seekers who have had few choices in this niche.

The new Force Gurkha communicates its purpose through a robust design that emphasizes practicality while maintaining a unique visual identity.

It flaunts a boxy shape, highlighted by circular LED headlamps with integrated daytime running lights, a snorkel air intake as standard, and bold “GURKHA” branding on the front grille – making its identity unmistakable.

In contrast to more urban-oriented SUVs that merely hint at off-road capabilities, the Gurkha is equipped right out of the box with authentic off-road features: high-profile all-terrain tires, impressive 215mm ground clearance, and compact overhangs that yield approach and departure angles of 37 and 33 degrees.

Its water fording capability is a noteworthy 700mm, allowing it to tackle river crossings that would leave less capable vehicles stranded.

“The Gurkha has been designed to be a true off-roader above all else,” says Prasan Firodia, Managing Director of Force Motors.

“While it offers enhanced comfort compared to its predecessors, we haven’t compromised on the core attributes that off-road enthusiasts demand.”

Force Gurkha Mechanical Credentials

At the heart of the Gurkha lies a 2.6-liter diesel engine, derived from Mercedes-Benz, which delivers 91 horsepower and a substantial 250 Nm of torque, mated solely to a 5-speed manual gearbox.

While its specs may seem less formidable than those of more road-focused SUVs, the powertrain provides torque at lower RPMs – precisely when it’s crucial for tackling tricky off-road scenarios.

The vehicle features a selectable four-wheel-drive system with a low-range transfer case and manually locking differentials at both front and rear – components often reserved for significantly pricier vehicles.

This configuration grants the Gurkha true prowess in challenging environments, whether it’s navigating slippery slopes or rock-crawling.

The suspension combines an independent double-wishbone arrangement at the front with a rigid rear axle supported by coil springs – striking a balance between flexibility for off-roading and comfort on paved roads.

To enhance the driving experience, the Gurkha is equipped with stability control and hill descent control, calibrated to assist drivers rather than completely take over.

Force Gurkha Utilitarian Yet Comfortable Interior

The interior of the Gurkha embraces a practical design while offering more comfort than one might expect given its rugged appearance.

Inside, four captain’s chairs provide individual seating for all passengers.

The dashboard has been updated to include a 7-inch touchscreen infotainment system with smartphone connectivity, complemented by physical buttons for essential functions – a practical feature for those operating the vehicle with muddy hands.

Additional interior highlights include adjustable tilt and telescopic steering, power windows, central locking, and air conditioning.

For safety, the Gurkha is fitted with dual airbags, ABS, rear parking sensors, and three-point seatbelts for all passengers.

Vishnu Mathur, an avid off-road enthusiast who was present at the media drive, remarked, “The interior feels very well thought out for its intended use.

It’s not luxurious, but it’s comfortable enough for extended trips to remote areas, and the materials seem built to withstand mud, dust, and rough treatment.”

Force Gurkha Market Positioning

With a starting price of ₹13.59 lakh (ex-showroom), the Gurkha is positioned as a specialized vehicle aimed at adventure aficionados rather than as a mainstream product.

This pricing strategy places it in direct rivalry with the Mahindra Thar, which has seen great success since undergoing a complete redesign in 2020.

Force Motors is initially rolling out the Gurkha in one fully-loaded variant that comes in five stunning colors: Copper Red, Orange, Green, Grey, and White.

The company has indicated that both three-door and five-door models with varied wheelbase configurations are in the works for future launch.

Industry analyst Pratap Singh notes, “The off-road SUV segment is relatively new to the Indian market, yet it showcases remarkable growth potential.

The Thar has demonstrated a significant demand for genuine off-road vehicles that are budget-friendly. The Gurkha’s introduction provides consumers with a credible alternative that boasts its own unique identity.”

Force Gurkha Dealer Network and Ownership Experience

To support the Gurkha’s launch, Force Motors has bolstered its sales network, with 35 dealerships now operational in key urban areas and off-roading destinations.

The standard warranty covers 3 years or 150,000 km, with maintenance intervals scheduled every 10,000 kilometers.

For the growing community of off-road enthusiasts in India, the Gurkha signifies a much-welcomed expansion of options in a previously narrow market.

Whether it can truly compete against the Thar’s impressive market dominance remains uncertain, but its genuine capabilities guarantee that it won’t be taken lightly as a just another contender.

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